About Us

In 2016, Una McGurk had a vision: to make clinical-grade skincare more accessible and affordable to the conscious beauty consumer. With ten years of cosmeceutical industry experience, she founded Seoulista Beauty®, born from a desire to bring hassle-free beauty to the routines of the busy, modern-day lifestyle.

Combining professional beauty solutions with the convenience of at-home use, product efficacy and customer wellness remain at the heart of everything we do.

Our product portfolio and our community has grown tremendously – now with an award-winning product range across skincare, hair, and body, as well as a host of influencers, customers, and makeup artists who love the brand. From skincare-newbies to beauty connoisseurs, Seoulista Beauty® provides easy-to-use, professional solutions for all.

The Power of Cryo-Technology

Since its inception, the brand has harnessed the incredible power of cryo-technology. From the cult favourite biocellulose Seoulista Instant Facials® to the innovative Seoulista Cryo Cool® Skin Tool, our range of cryo-inspired products provide customers with convenient, hassle-free daily and weekly beauty rituals.

Discover more about Cryo-Technology

Ethics

Our products are formulated with powerful botanicals that are free from parabens, mineral oil, sulphates and artificial colours. We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.

Skinification of Beauty

At Seoulista Beauty® we truly believe that everyone should have the confidence to thrive within their own skin. With 10 years of cosmeceutical experience, we curate innovative formulations for the face, hair and body that encompass a whole host of beauty concerns in an affordable and effective way.

Our Products

Created by dermatologists, our daily and weekly beauty rituals deliver the latest hi-tech innovations in the most powerful one-step solutions. Our range of prescriptive treatments for the face, body and hair deliver instant results that are sustainable for you - and the planet too.

From the biodegradable Instant Facial™ to the recyclable and recycled Seoulista Silky Locks® Hair Wrap to the reusable, chemical-free Seoulista Magic Cleanse® - we value sustainability and doing what we can to make the world a better place. The range is of course cruelty-free.

Our Brand Hero: Instant Facial™

Our Instant Facials™ are proof that building a dermatologist-created routine at home doesn't have to be complicated.

Made from biocellulose, a biomedical fabric which naturally cools the skin, the super-fine fibre of our biocellulose treatments mimics the skin's structure, creating a second skin fit on application. The unique transfer system gets to work, delivering our potent serums deep within the skin, while helping to soothe, lift and firm the complexion, for an effective treatment, equivalent to a facial, in just 20 minutes.

Harnessing the power of cryo-technology, our one-step weekly skincare treatment designed to deliver high-performance results. Taking all the hassle out of a facial, this convenient solution delivers superior results, all in the comfort of home.

What makes it so special?

Originally used in medicine to treat skin burns, the naturally cooling and healing biocellulose fibre is a skin friendly, effective way to deliver our unique formulations deep into the skin to tackle your skin issues in a prescribed way.

Discover Instant Facial™

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  • Empowering Beauty Choices at London Fashion Week

    Empowering Beauty Choices at London Fashion Week

    At Seoulista Beauty®, we share a passionate commitment with the fashion industry to empower individuals to make bold and confident beauty choices. Our journey has been characterised by the fearless...

    Empowering Beauty Choices at London Fashion Week

    At Seoulista Beauty®, we share a passionate commitment with the fashion industry to empower individuals to make bold and confident beauty choices. Our journey has been characterised by the fearless...

  • A spotlight on our founder

    A spotlight on our founder

    Talk us through the story of Seoulista Beauty and the need for powerful, multi-purpose products. I started the Seoulista Beauty brand to create a range of treatments that could replicate the high-performance...

    A spotlight on our founder

    Talk us through the story of Seoulista Beauty and the need for powerful, multi-purpose products. I started the Seoulista Beauty brand to create a range of treatments that could replicate the high-performance...

  • Skin Barrier Health

    Skin Barrier Health

    Your skin is made up of layers, with each layer performing an important function in protecting your face and body. The outermost layer is often referred to as the ‘brick...

    Skin Barrier Health

    Your skin is made up of layers, with each layer performing an important function in protecting your face and body. The outermost layer is often referred to as the ‘brick...

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