Posted on by Seoulista Beauty

Seoulista Beauty® stands against the ugly business of cyber bullying

With cyber-slang and techie-slang spawning new words all the time, the team at Merriam-Webster have their hands full keeping up to date with our eveCyber Bullyingr-expanding English language. From airball and binge-watch to selfie and photobomb, over 1,000 words have been added to the dictionary – some of which are bound to raise a few eyebrows.

But there is one internet-bred term that everyone knows the meaning due to its serious implications in our society. Originating from Norse folklore, the word troll used to describe the mythical, ugly, mean-spirited creatures that were said to live under bridges and make life difficult for travellers. More recently, the word has been used to describe an unattractive female or one with a bad reputation.

Trolls are uglyWith these two definitions, it was a natural progression for the word troll to be so readily adopted to describe the mean-spirited people who engage in anti-social behaviour online. This can be anything from posting inflammatory remarks on social media platforms such as Twitter with the intention of upsetting people to posting off-topic messages on online chat rooms with the sole purpose of disrupting them.

This cyber bullying affects the vulnerable youth as well as many adults on a daily basis and campaigns to highlight the problem have started to take root. On YouTube, a group of celebrities have decided to share the hateful things that have been written about them to encourage other victims to use the eye emoji to demonstrate when a comment is unacceptable. Under the hashtag #mencallmethings, female columnists, bloggers, and Twitter users have started to reprinting some of the inflammatory comments they receive from anonymous trolls.

The fact that trolls can hide behind an anonymous persona exacerbates the problem. The benefits of hacking into and exposing the identities of trolls are still being debated online and there have been proposals that troll’s comments should be forwarded to the police. Exposing trolls to ridicule and rejection online may stop the trolling – but is it a step in the right direction or just breeding more anti-social behaviour online?

Seoulista Beauty® is proud of our primary brand personality trait: beauty with a soul. While we promote beautiful skin, we believe that beauty is more than just skin deep and in order to be truly inspirational, a beautiful soul is fundamental. That’s why we are dedicated to empowering the victims of cyber bullying and helping to control this ugly and unacceptable behaviour.

We’re supporting anti-bullying charity CyberSmile with donations and we hope to announce a formal partnership with them later this summer, in conjunction with our “Trolls are ugly” anti-bullying campaign.