Who We Are

With a vision to make clinic-grade skincare more accessible and affordable, Seoulista Beauty® was founded in 2016 by CEO and Founder Una McGurk-Hill. Fresh from 10 years running a destination beauty salon in Dublin, Una took her extensive cosmeceutical experience and, with inspiration from revolutionary Korean technologies, created the now cult-favourite Instant Facial™ - a one-step, salon-quality treatment designed to make life easier without having to sacrifice results.

Since then, our product portfolio and our community of Seoulista Beauty® fans has grown – now with an award-winning, twenty-strong product range across skincare, hair, and body, as well as a host of influencers, customers, and makeup artists who love the brand. From skincare-newbies to beauty connoisseurs, Seoulista Beauty® provides easy-to-use, professional solutions for all.

Ethics

Our products are formulated with powerful botanicals that are free from parabens, mineral oil, sulphates and artificial colours. We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.

Skindependence

At Seoulista Beauty® we truly believe that everyone should have the confidence to thrive within their own skin. With 10 years of cosmeceutical experience, we curate innovative formulations for the face, hair and body that encompass a whole host of beauty concerns in an affordable and effective way.

Our Products

Created by dermatologists, our daily and weekly beauty rituals deliver the latest hi-tech innovations in the most powerful one-step solutions. Our range of prescriptive treatments for the face, body and hair deliver instant results that are sustainable for you - and the planet too.

From the biodegradable Instant Facial™ to the recyclable and recycled Seoulista Silky Locks® Hair Wrap to the reusable, chemical-free Seoulista Magic Cleanse® - we value sustainability and doing what we can to make the world a better place. The range is of course cruelty-free.

Our Brand Hero: Instant Facial™

Our Instant Facials™ are proof that building a dermatologist-created routine doesn't have to be complicated.

Made from fermented coconuts, the super-fine fibre of our bio-cellulose treatments mimics the skin's structure, creating a second skin fit on application. Then the unique transfer system gets to work, delivering our potent serums deep within the skin for an effective treatment in just 20 minutes.

What makes it so special?

Originally used in medicine to treat skin burns, the naturally cooling and healing bio-cellulose fibre is a skin friendly, effective way to deliver our unique formulations deep into the skin to tackle your skin issues in a prescribed way.

Shop Bestsellers

  • Got The Winter Skin Blues?

    Got The Winter Skin Blues?

    It’s not called Blue Monday for no reason, and as what’s coined the most depressing day of the year approaches, it’s time to put wellbeing first and make those small shifts...

    Got The Winter Skin Blues?

    It’s not called Blue Monday for no reason, and as what’s coined the most depressing day of the year approaches, it’s time to put wellbeing first and make those small shifts...

  • Get Your Skin Back on Track

    Get Your Skin Back on Track

    Here at Seoulista Beauty® we are at our happiest when we’re supporting our community. This year, we joined one thousand women as part of the Stylist Strong Women Trek, as...

    Get Your Skin Back on Track

    Here at Seoulista Beauty® we are at our happiest when we’re supporting our community. This year, we joined one thousand women as part of the Stylist Strong Women Trek, as...

  • Summer Hair Hacks

    Summer Hair Hacks

    With summer here, the heat is doing all kinds of things to our hair. From fried, blonde split-ends to frizzy curls, everyday can seem like a bad hair day -...

    Summer Hair Hacks

    With summer here, the heat is doing all kinds of things to our hair. From fried, blonde split-ends to frizzy curls, everyday can seem like a bad hair day -...

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