In 2016, Una McGurk had a vision: to make clinical-grade skincare more accessible and affordable to the conscious beauty consumer. With ten years of cosmeceutical industry experience, she founded Seoulista Beauty®, born from a desire to bring hassle-free beauty to the routines of the busy, modern-day lifestyle.
Combining professional beauty solutions with the convenience of at-home use, product efficacy and customer wellness remain at the heart of everything we do.
Our product portfolio and our community has grown tremendously – now with an award-winning product range across skincare, hair, and body, as well as a host of influencers, customers, and makeup artists who love the brand. From skincare-newbies to beauty connoisseurs, Seoulista Beauty® provides easy-to-use, professional solutions for all.
The Power of Cryo-Technology
Since its inception, the brand has harnessed the incredible power of cryo-technology. From the cult favourite biocellulose Seoulista Instant Facials® to the innovative Seoulista Cryo Cool® Skin Tool, our range of cryo-inspired products provide customers with convenient, hassle-free daily and weekly beauty rituals.
Skinification of Beauty
Created by dermatologists, our daily and weekly beauty rituals deliver the latest hi-tech innovations in the most powerful one-step solutions. Our range of prescriptive treatments for the face, body and hair deliver instant results that are sustainable for you - and the planet too.
From the biodegradable Instant Facial™ to the recyclable and recycled Seoulista Silky Locks® Hair Wrap to the reusable, chemical-free Seoulista Magic Cleanse® - we value sustainability and doing what we can to make the world a better place. The range is of course cruelty-free.
Our Brand Hero: Instant Facial™
Our Instant Facials™ are proof that building a dermatologist-created routine at home doesn't have to be complicated.
Made from biocellulose, a biomedical fabric which naturally cools the skin, the super-fine fibre of our biocellulose treatments mimics the skin's structure, creating a second skin fit on application. The unique transfer system gets to work, delivering our potent serums deep within the skin, while helping to soothe, lift and firm the complexion, for an effective treatment, equivalent to a facial, in just 20 minutes.
Harnessing the power of cryo-technology, our one-step weekly skincare treatment designed to deliver high-performance results. Taking all the hassle out of a facial, this convenient solution delivers superior results, all in the comfort of home.
What makes it so special?
Originally used in medicine to treat skin burns, the naturally cooling and healing biocellulose fibre is a skin friendly, effective way to deliver our unique formulations deep into the skin to tackle your skin issues in a prescribed way.