The Seoulista Story begins in Seoul, South Korea, the epicentre of beauty innovation today.


Inspired by the flawless, glass skin of South Korean women, Seoulista Beauty® develops innovative skincare in Seoul, widely regarded as the epicentre of beauty.

Ranked as the most innovative economy in the world, South Korea is said to be seven years ahead of the rest of the world in product development.


Seoulista Beauty is a multi-award winning, hi-tech skincare brand that fuses potent botanicals with high performance ingredients to deliver professional results from the comfort of your own home.

Created and tested by dermatologists, each treatment is formulated with targeted ingredients for every skin type. It’s salon-grade skincare that delivers professional results for the face and body.

At Seoulista Beauty our absolute mission is to provide our customers with the latest skincare innovation and at-spa treatments that can be used from the comfort of your very own home.


Our products are formulated with powerful botanicals that are paraben free, mineral oil, sulphates and artificial colours. We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.


At Seoulista we truly believe that men and women should have the confidence to thrive within their own skin. We have spent years curating new formulas to produce face, hand and body treaments that encompass all skincare concerns in an affordable and effective way.


We are totally inspired by the modern day Seoulista and are constantly working to ensure our Seoulista Sisters are at the forefront of our skincare innovations. Our dream is to deliver skincare that can address all your skincare concerns in an environment that you can enjoy on your own or with your friends.

Who is the Seoulista?

The “Seoulista” embodies the flawless skin and striking South Korean beauty that, rather than using makeup to cover skin issues, focuses on maintaining a healthy and glowing complexion.

The Seoulista is the inspiration behind our brand and the future of natural beauty.

Inspired by the Seoulista, our results-driven range is formulated by dermatologists to combat your specific skincare concerns. Fusing potent botanicals with high performance ingredients, our fast-acting formulations deliver professional results, all in the comfort of your own home. Our no mess, no fuss Instant Facials™ provide a one-step, salon-quality facial – without disrupting your day or breaking your budget.