Based in Battersea
We handpick the very best Asian-inspired beauty innovations and bring them back home. Home for us is Battersea in central London, where fashionistas Victoria Beckham and Vivian Westwood both have their studios and where the future king of England, Prince George V, goes to school.
We’re a new company that’s eager to make a difference in the lives of our consumers and that is how our company mantra, Beauty with a Soul, was born.
Beauty with a Soul
Natural and organic, our K-beauty products are formulated with powerful botanicals that are free from any ingredients that may harm your skin: parabens, mineral oil, sulphates and artificial colours.
We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.