Inspired by the flawless skin and effortless style of South Korean women, Seoulista Beauty® sources innovative skincare from Seoul, widely regarded as the epicentre of beauty. We explore this exciting industry – known as K-beauty – to discover the latest, award-winning innovations and bring them to your doorstep. South Korea, the country that brought you the BB cream and other game-changing beauty staples, is the world leader in beauty innovation. Where K-beauty leads, the world follows.

Why K-Beauty

South Korea is ranked as the most innovative economy in the world. Thanks to government investment in R&D, the country is said to be seven years ahead of the rest of the world in product development. The current facial mask craze, endorsed by celebrities the world over, is the latest K-beauty innovation. Our Instant Facials™  embrace this new technology to give you salon-quality results without leaving your sofa.

Based in Battersea

We handpick the very best Asian-inspired beauty innovations and bring them back home. Home for us is Battersea in central London, where fashionistas Victoria Beckham and Vivienne Westwood both have their studios.

We’re a new company that’s eager to make a difference in the lives of our consumers and that is how our company mantra, Beauty with a Soul, was born.


Our products are formulated with powerful botanicals that are free parabens, mineral oil, sulphates and artificial colours.

We source only from reputable and ethical manufacturers, which use stringently hygienic manufacturing techniques, and our products are never tested on animals.

Who is the Seoulista?

The beauty industry is famous for coining new phrases. Like the Parisienne and the New Yorker before her, the Seoulista is an icon of a new era. The term “Seoulista” embodies the flawless skin and striking South Korean beauty that Western women are trying so hard to emulate at the moment.

So how can you achieve this look? Rather than using makeup to cover blemishes, rather focuses on maintaining a healthy and glowing complexion. The Seoulista takes skincare seriously: the average Korean woman’s skincare regime contains 12 steps and can take up to 40 minutes each day. They invest heavily in skincare, addressing the source of any skin concerns with the latest beauty innovations.

The Seoulista is the inspiration behind our brand and the future of natural beauty.

Inspired by the Seoulista, our results-driven range is formulated by dermatologists to combat your specific skincare concerns. But it also meets the demands of the modern Western woman. Our no mess, no fuss Instant Facials™ provide a one-step, salon-quality facial – without disrupting your day or breaking your budget.